For Cocktail Chic, Shea Luxe Jewels Unveiled Morden Diamond Cocktail Jewellery!

 With the new year just around the corner, Shea Luxe Jewels unveiled a cocktail jewellery collection with statement-making details rendered in geometric and whimsical forms. The collection’s aesthetic is to provide the wearer with a versatile range of jewellery relevant for the day as well as evening soirees. The vibrant juxtapositions of distinctive diamonds ensure each design is an incredible masterpiece that speaks a story of eternal beauty and unique craftsmanship. 

Each piece deviates from conventional forms and exudes a vibrant jubilance, a modern charm complimented by impeccable craftsmanship.  Cocktail rings, earrings, and cuff bangles capture the essence of the wearer through a special combination of diamonds and natural gemstones. Cocktail chic is tastefully translated into innovative styles, giving this collection an international appeal.

Says Bhavya Shah, Founder, of Shea Luxe Jewels,” Each piece has been carefully designed for the fashion-forward woman, with an emphasis on styles that speak to her intrepid, intuitive, and worldly sensibility. The collection is centred on contemporary, distinctive jewellery for brunches and nights out. The jewellery also lends itself to  cocktail events, red carpets and a unique range for the bride and her tribe.”  Shea Luxe Jewels’ commitment to fine craftsmanship, custom designs, and functionality inspired them to develop a range with superior clasps, basically easily wearable jewellery. 

The range encompasses a variety of everyday wear diamond separates with rings, cuffs, necklaces and earrings that can effortlessly go from day to night or from the office to a champagne brunch to a night out on the town, to fit in with the lifestyle and preferences of today’s woman. For eg earrings that can be worn as eye-catching shoulder dusters are perfect for going from business to cocktail in an instant. Shea Luxe also offers stackable cuffs, bracelets as well as necklaces and chains to add a touch of panache to your crisp white shirts as well as to club your diamonds with your everyday denim.

About Shea Luxe Jewels, Shea Luxe is in tune with the lifestyle and choices of the modern woman today and has created a range of daily wear diamond jewellery sets with necklaces and earrings that can easily transition from day to night.

Bhavya Shah, the founder and CEO of Shea Luxe describes the ethos of the brand saying ‘At Shea Luxe, we have three primary pillars that we base our collection on. We believe that all jewellery should be modern, trendy and suitable for everyday wear. Our designs are timeless and classic, but with a modern twist that appeals to women of different ages and from different walks of life.’

Shea Luxe is wholly dedicated to the cause of ethically sourced and conflict-free diamonds and works closely with suppliers to make sure that their goods maintain the strictest standards of corporate ethics and labour equality. All of the brand’s diamonds come from suppliers who have been vetted by the Kimberly Process and the World Diamond Council’s System of Warranties and who abide by all relevant United Nations resolutions.

Shea Luxe is a participant in De Beers’ “Code of Origin” programme, which ensures that the diamonds used in its jewellery are entirely natural, traceable, and sourced sustainably. 

The company is also trying to join the Responsible Jewellery Council, an organisation that promotes mining ethics, human and labour rights, and the environmental effects of the jewellery business.  Because of its dedication to sustainability, Shea Luxe is also in line to receive the coveted Positive Luxury Butterfly Mark. 

Shea Luxe Jewels Studio has now opened in Tsim Sha Tsui, Kowloon, Hong Kong, extending the brand’s global reach. and the Flagship store at:

Whitehall, Kemps corner, August Kranti Road, Mumbai 400 026

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