Abhinav Mishra Launches Spring Summer 2020 “The Royals”
There are a few days in a woman’s life that leaves an imprint on the recesses of her mind. One of those is the day her best friend, her counterpart in all of life’s adventures, gets married. Abhinav Mishra’s latest bridal collection, “The Royals” is the surreal interpretation of those moments that are grounded in love, in friendship and in unmatched joy!
The Abhinav Mishra bride, the millennial bride that oozes confidence and forges her own path, is incomplete without her entourage of her best friends. The bridal collection is the exquisite representation of the eternal memories created, experiences shared, laughter rung and tears shed. The amalgamation of colours, textures, occasions and settings effortlessly transcends boundaries and lands you in a realm where love binds all.
The campaign unfolds in four phases, that together form the seamless blend of modern elements of our millennial bride’s wedding along with her deep-rooted identity in Indian culture. Fusing the traditional with the contemporary effortlessly, the campaign features the idyllic settings of an enchanted picnic, a dreamy day time mehendi, a daawat and finally, the wedding itself.
Sunflower It’s breezy, colourful and free, with spirits flying high and magically created. Vibrant splashes of colour and dramatic prints teamed with our signature mirror-work, amps up the glamour and sets the mood for a mystical and bohemian day time affair.
Mausam Mastana The idyllic Mehendi- a perfect morning, against the royal palace, elevated by a titillating breeze featuring our Abhinav Mishra millennial bride, a 21st-century woman with an affinity for all things timeless. Bright colours and bold patterns with our signature mirror-work creates a sparkling mood that balances her vibrant avatar with her vintage aura
Tarana A nawabi daawat, an affair fit for the royals, with a sedate colour palette yet a glamorous feel. Ivories and beiges, juxtaposed with our signature mirror-work create a night of Sufi enchantment and wonder.
Retro Romance The day of the wedding, the bride portraying the perfect balance of glamorously millennial and old-world charm. Surrounded by her best friends, she steps into the biggest day of her life with a smile on her face and a bounce in her step. The mirror work reflects the morning sun and mirrors the twinkle in her eye. An aura of retro-glam, enhanced by vintage convertibles and ornate floral umbrellas, transcends time and lends timeless elegance to the day.
About Abhinav Mishra
Abhinav Mishra is one of India’s fastest-growing designer brands, and his designs are a reflection of the constantly evolving, dynamic and diverse India that we live in. Launched in 2014, his eponymous label celebrates the complex relationship that fashion and the country’s rich crafts share, creating clothes for the young globally inclined Indian women, who are in tune with the international sensibilities of fashion and style while being honest to their own ethnic aesthetic.
Today the Abhinav Mishra label is available across online portals and we supply across the world to over 45 countries, collections by the designer are also strategically placed in the best multi-designer physical stores across the globe.
Abhinav Mishra’s ‘The Royals’ is now available in stores and on AbhinavMishraOfficial.com
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