Ayushi Bhasin Launch ‘Reverie’ Winter Festive’18
Ayushi Bhasin autumn winter 2018 collection is all about traditional ensembles with a modern twist, played with geometry to inject a modern spin into her couture collection. the line-up is as diverse as it gets: relaxed tailoring, floaty gowns, feminine and structured silhouette, pleated and ruffled hem, intricate craftsmanship, varied embroidery techniques, playful details and pictorial floral motifs – reflected in her collection.
Crystallizing the mood of the season are structured cocktail gowns and lehengas in tones of muted pink, green and powder blue. You will find exquisite gowns galore — from thread work with crystals and matching sequence along the bodice to the sculptural folds of a ballgown skirt with floral appliqués provides great surface interest, the geometric designs break the mélange of traditional floral motifs giving it a modern twist.
“Our motifs evolve from different cultures. It’s a lot of fun mixing old contemporary forms with edgy statement components. Each line continues to imbibe the rich Indian craftsmanship with indigenous influences of contemporary silhouettes.”, says the designer.
‘A green bardot puff-sleeved choli and matching lehenga with jaali motif and intricate zardozi work is definitely the freshest, most alluring look of the line-up’ according to Ayushi Bhasin.
The idea is to create statement pieces that would become must-have items. The colour palette is warm — shades of mint green, champagne, blush, muted pink and powder blue, a range of contemporary drapes are paired with flirty silk tunics featuring exquisite embroidery; and playful shararas are teamed with silk contemporary kurtas. As to be expected from the label.
About Ayushi Bhasin
The brand ‘Ayushi Bhasin’ truly believes in representing Indian couture with the right mix of modern and tradition. By blending modern techniques with age-old craftsmanship from India, the brand Ayushi Bhasin has carved a niche for itself.
As a primary aspect, they specialize in statement pieces. Always looking to experiment, Ayushi Bhasin’s design philosophy is edgy and eccentric yet very wearable.
Their inspirations evolve from different cultures. According to them, it’s a lot of fun mixing old contemporary forms with edgy statement components. Each line continues to imbibe the rich Indian craftsmanship with indigenous influences of contemporary silhouettes.
“I have been working on my brand for a while now, and our customer has responded so beautifully to our line,” says the women behind the label Ayushi Bhasin.
“Fantasy has always been a big inspiration for me,” explained the creative director Ayushi Bhasin. “It’s a huge part of my creative process. I don’t know if there’s anything better in life than re-living a seemingly perfect memory. I’m excited to merge the world of fantasy with fashion, to highlight the influence imagination has on personal style and to give women from all walks of life a way to connect with clothing.”
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