Needledust and Rani Pink Gifts in collaboration Launches Their Diwali Festive Collection!
We’re excited to announce a unique collaboration with Rani Pink Gifts and Needledust, a tie up to launch an exclusive Diwali hamper. The two brands have strong individual identities but share a common ground in their exceptional connection to Indian heritage crafts and traditional roots. Shirin Mann Sangha, founder of Needledust, and Anika Dhawan, founder of Rani Pink Gifts, share similar design philosophies. Focused on promoting India’s exquisite handicrafts, reviving time-honored designs, and directing attention towards the unparalleled skills of our artisans, Rani Pink Gifts and Needledust have come together for a festive collaboration for the occasion of Diwali.
On this joyous occasion Shirin Mann, Founder & Creative Director of Needledust says“ It was a great experience working with my dear friend Anika on this one-of-a kind collaboration that just sings of celebration and joy. Rani Pink Gifts and Needledust have come together to curate an amazing hamper for Diwali with our shared love for our heritage crafts forming the core of the collaboration. I hope the hamper renews the feeling of celebrations and festivities in the lives of our customers.”
The inspiration behind the collection is the feeling of celebration and it echoes festivities. Tales of joy and happiness have been etched on by using fluid storytelling techniques like ‘Jaals’ and ‘Bootis’ all over the creations. A larger festive aesthetic has been designed with the embroideries that have been chosen. Salma-Sitara, dabka work, zardozi embroidery, and mirror work has been used to revive and recreate the essence of the intricate, traditional hand-embroidery that is done in our country. The collaboration has been curated to bring back that joy and festive spark in people and the collection serves as an ode to the largest Indian festival – Diwali.
Anika Dhawan, founder of Rani Pink Gifts says “Collaborating with Shirin is like a homecoming. Besides the fact that we’re great friends, we both have a common passion for our work and Indian craft. We both believe in handmade celebrations and this year we have curated the most special Diwali Bundle to bring back the festive spirit. I promise this Diwali Bundle will be your good luck charm full of sparkle and festive cheer”.
Both Rani Pink Gifts and Needledust have made a conscious choice to move away from fleeting trends and create a path that aligns with their own aesthetic and more timeless pieces. The vision of the two incredible founders has been to put together the best of their creativity and their love for design. Their simple quest to create styles, shoes, and packaging that are well-loved by their patrons comes to life in this Diwali collection, resonating their unmatched passion for hand-embroidered, handcrafted products, and the brightest of creations which are championed in the collection.