Gili World

Gili began in 1994 and was the first of its kind, branded jewellery to be introduced in India. Delve deep into the history of this glorious brand, the naissance, celebrated achievements and learn about its vision and goals. A brand. An eternal experience. A team of people, with a vision and passion to venture into the jewellery market led to the establishment of the brand that you discern, distinguish, and devour as Gili today. What started off as a dream, transformed into an organization, a Super Brand, setting high standards of excellence, with adornments that have left the consumers astounding and asking for more. Branded jewellery was an unfamiliar concept and was unheard of in India until Gili came along. Jewellery was always bought from the 'family jewellery'. Gili, despite this formidable barrier, was able to build trust in the consumer's mind with its consistently high quality, fine finish, diamond studded, and contemporary designer jewellery. To bring about a new brand for working women, was indeed treading into unknown territory. Inspiring trust amongst people, to make jewellery affable and affordable to every Indian, changing the mindsets of traditional Indians, were some of the difficulties Gili had to face up to. The Challenges. Traditionally in India, women did not wear diamond jewellery often, apart from special occasions such as marriages and festivals. Diamond jewellery was not meant for everyone but only a privileged few who could meet the expense of it. To possess a diamond was a real privilege. Indians were only aware of 22 karat jewellery in the market. The notion of 18 karat jewellery was completely unheard of. ... ...Less