The Raisons story began almost four decades ago in a quaint corner of South Extension, as a brand dealing in all types of fabrics right from men's suiting shirting to ladies dress materials, laces, buttons, etc. In the first half of 90's, it established itself as a name synonymous with best cotton prints in the market, under the guidance and management of Mr. Naresh Gupta.
Over the years the name gained popularity for product innovation, endless variety & unmatched quality. All traditional techniques of hand embroidery, hand block printing and handloom weaves were available under one roof. The brand only dealt in natural fibers namely cotton, silk and wool.