Clotho

CLOTHO designs Pret and Couture, juxtaposing strong Traditional techniques with contemporary and urban wear. Every idea is aesthetically imagined with different hues, tints, textures, silhouettes, drapes and more with liberal and forward outlook. CLOTHO as a brand was founded in late 2016, by Jyotsna Dayal and Kiran Dayal with an idea of pushing garments and artistry Inspired by history, culture, daily people, feelings, nature and everything around, which turns out to be an art in itself. CLOTHO is about creating wearable garments without compromising on a good design, placements, composition and experiments.

JYOTSNA DAYAL
Jyotsna Dayal graduated from JD INSTITUTE OF FASHION TECHNOLOGY, India in 2008. Working closely for almost a decade with some of the established designers and brands to gain hands-on experience and expertise in the industry with a forte in Indian Luxury wear, she started her label by the name of CLOTHO, where she blends her forte with contemporary and modern wear. She believes in the beauty of every personality and life that Fashion must not overpower the individual but it must be powerful enough to tell a story about the individual and thus her designs are wearable yet outstandingly apart Pret and Couture both. She plans to design for kids very soon.

KIRAN DAYAL
Kiran day Bachelors in fine Arts with specialisation in painting and illustration. She paints and illustrates feminism and self-expressions. She wishes to pen down her illustrations and traditional work by Indian weavers on clothes. She believes that clothes should be the extension of one's personality, not making it a trend but a part of the person wearing it. Being an artist she sees art in abandoned houses, wrinkles, gushing lanes, detachment, bodies and so much more and wants to put all these down in clothes with simple and breezy silhouettes, frills, cuts and drapes. She wishes to launch her line of classic daily wear under CLOTHO.

Our workers are magicians, they are the final executors of our ideas and designs. They create beautiful hand works with various different techniques and ways. They work endlessly to craft a bespoke outfit every time.

A fine craftsmanship is what it takes to give you a dreamy and luxurious attires. They sit at the backstage when we take a bow in front of you, They craft wonder and magic with their hands and experience and manage to sit back and see us take the credits on their behalf as well. We make sure they are in their best times when they are working by taking care of their working conditions, We give them their due share of their expertise and craftsmanship. ... ...Less