Ashish N Soni

Ashish Soni launched his label in 1991 and ever since he is known for his sharply refined and deceptively simple sense of aesthetics.

His signature lines are characterised by extreme simplicity, flawless lines, immaculate cuts and a perfect finish. His intuitive and original sense of style, combined with impeccable garment construction help create his signature style.Immaculate tailoring & attention to detail derived from a menswear background remains the brands forte.
With design as his primary focus, embellishments are subsidiary and used with great restraint to highlight form.
His experimentation with fabrics, infusing them with unusual textures and treatments took him to conceive embroideries for The House of Francois Lasage, Paris.

He was the first Indian designer to be invited to hold a runway show at Olympus fashion week, New York and he showed at this platform consistently till 2009.
At his debut in Olympus fashion week, New York, September 2005, he was hailed as “one of New York’s new discoveries” by International Herald Tribune’s Suzy Menkes.

Ashish Soni has also served as the Chief Design Officer, for international luxury brand Vanessa G which was launched in London in 2011.

The balance between mind and eye, skill, innovation and sense of drama translates into timeless and distinctive garments for men and women of the new millennium. ... ...Less