Sue Mue

Narinder Mohan loved hand-crafting beautiful dresses for her two young daughters, and in no time she was asked to create more such clothes by family and friends. It was in response to this overwhelming demand that Narinder, set up Sue Mue in 1968.

It was initially a bespoke women’s wear store called Priyadarshini. It was Narinder’s flair for curating the season’s best colour and fabric, understanding different body types and her aesthetic finesse, that made the brand the most respected and trusted among the fashion-conscious women of Delhi, as well as other parts of the country and abroad.

Narinder’s entrepreneurial spirit was supported by her husband Surinder Mohan who helped establish the retail brand and professionalized the operations of the family business. It was under his stellar leadership, and the contribution of his aide Neena Sharma, that his wife’s creation Priyadarshini, later became the celebrated brand Sue Mue. The bespoke boutique has been couture destination of choice for over four generations of stylish customers.

With evolving customer needs and market trends, Sue Mue now offers a blend of prêt and bespoke options both in traditional Indian wear, and Indo-Western fusion styles, overseen by Narinder and Surinder’s daughter Mohita Gujral. ... ...Less