{"id":19473,"date":"2018-12-17T16:37:48","date_gmt":"2018-12-17T11:07:48","guid":{"rendered":"https:\/\/www.weddingplz.com\/blog\/?p=19473"},"modified":"2018-12-17T17:10:36","modified_gmt":"2018-12-17T11:40:36","slug":"archana-dhankar-fashion-lifestyle-blogger","status":"publish","type":"post","link":"https:\/\/www.weddingplz.com\/blog\/archana-dhankar-fashion-lifestyle-blogger\/","title":{"rendered":"‘Archana Dhankar’ Fashion And Lifestyle Blogger!"},"content":{"rendered":"

Archana Dhankar is a marketing strategist-turned-fashion blogger who blends her passion and profession to do what she loves. With 15 years of agency, freelance and in-house experience working with brands & digital marketing, Archana has leveraged her skills and knowledge to build an exception presence for her Fashion & Lifestyle Blog, FashionForRoyals.com<\/a><\/strong>.
\nThis is the blogging platform where she shares her penchant for trends and fashion for an audience with a discerning eye for style.
\nAn intellectual with a purpose to empower women discover their inner fashionista, Archana brings an exceptional combination of Indian tradition and western trends. She has an immense love for Indian culture in her heart coupled with global aesthetic, which makes her a perfect style guide for every woman who wants the best of both worlds in her wardrobe.<\/p>\n

# What inspired you to get into this profession?\u00a0 Who affected you and left a profound\u00a0influence on you.<\/strong><\/em><\/p>\n

I started my career as a digital marketing professional but I was always a fashionista from the core. As a marketer, user psychology and behavioural patterns online have been a matter of interest for me. That was the reason I decided to start with my blog Fashionforroyals.com because it seemed like a perfect opportunity to explore my passion while practicing my profession. These two things are what I enjoy doing the most and probably the key reasons behind the evolution of FashionForRoyals.
\nWhen it comes to the personalities who have influenced me the most, I would name of\u00a0Sarah\u00a0Jessica Parker (Sex & The City) and also\u00a0Kareena\u00a0Kapoor\u00a0from Indian industry. Both the ladies have style statements of their own and whatever they wear becomes a trendsetter.<\/p>\n

# Did you face any challenges in your way? what are they ?<\/strong><\/em><\/p>\n

Challenges are part and parcel of life and I am no exception. the biggest challenge I face at times is managing work-life balance. Sometimes it feels as if I am managing multiple roles and juggling way too much than I actually can. Luckily, I have a young family which is filled with energy. Being a blogger demands a lot of time and is a great challenge to overcome. Adding to it, my biggest challenge is going to balance content for my audience some of which are in India and the other in UK, hence I always try to keep a good blend of western and Indian content on my blog.<\/p>\n

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# Share your mantra to grow your which can be inspiring & helping other?\u00a0<\/strong><\/em><\/p>\n

I believe in loving what you do and doing what you love. That\u2019s the reason FashionForRoyals came into existence and is where it is today. For me, learning is a lifelong process and learning new things everyday is my motto. Initially, I started by writing in the blogosphere. Soon, I extended my reach by integrating the blog with social media through Facebook, the appreciation that I received has encouraged me and the dynamic world of virtual interaction expanded further.
\nI believe that every blogger should focus on their audience while writing content and plan ahead before stepping into this field. My blog is based on ethos of bringing the latest fashion trends, decoding them and making them easy to replicate for everyday.<\/p>\n

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# What is fashion to you? How would define it. How can technology serve fashion to empower women?<\/strong><\/em><\/p>\n

To me, fashion is much more than style statement. It is about expressing your identity, showing someone who you are through your fashion choices and using your clothes to define you. Talking about fashion and technology, we can say that technology is already reshaping the fashion industry. It is not just the designers now who decide the latest looks. The audience can now access all the information about the latest trends in fashion through the social media. Also, the internet is helping the designers to understand what the audience likes. It will empower more women as they now have the chance to explore fashion with the help of the technology.<\/p>\n

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# Your advice on bridal trousseau?<\/strong><\/em><\/p>\n

Just like planning your wedding, shopping for your trousseau requires some basic planning and smart execution. So, if you are a bride-to-be, here are some tips from the lessons that I have learned during my trousseau shopping.<\/p>\n